"This presentation will cover the entire planning of the new business model for soccer in São Paulo, as well as details of the main deliveries, experiences and the growth in audience and revenue results over the last four years. The aim is to ensure that, by the end of the module, the participant understands the opportunities that this model brings to both the club and the institution that organizes the competitions, sponsors, owners and fans."

"In this module, one of the biggest challenges facing modern soccer will be addressed: the manipulation of competitions. Faced with the exponential growth of the sports betting market, the integrity of the game is increasingly under threat. We will analyze the current scenario in Brazil and around the world, identifying the main factors that contribute to the occurrence of fraud and its devastating impact on the image of the sport. In addition, we will discuss the strategies and tools being used to prevent and combat match-fixing, with a special focus on the initiatives of the São Paulo Football Federation (FPF). The main idea is that, by the end of the module, the participant will have an understanding of the challenges and opportunities for ensuring the integrity of soccer."

"In sports management, transformational leaders are those who inspire change, unite teams and make strategic decisions with ethics and a vision of the future. In this MasterClass, we'll explore how participative and innovative leadership can drive the development of soccer, strengthen clubs and generate positive impact on and off the pitch. More than commanding, true leadership lies in creating a legacy"