Caption: MasterClass 2025
Credits: Confut
On June 13, Confut USA, in partnership with FPF Academia, promoted MasterClass in Miami - an immersive meeting held at the Miami FC / FIU University facilities that brought together professionals in soccer, sports management, innovation and talent development for a day dedicated to exchanging knowledge, experiences and connections.
With the North American market on the rise as one of the main hubs of the world soccer industry, MasterClass was born with the aim of deepening knowledge and offering practical experiences in line with the reality and opportunities of soccer in the United States.
Throughout the program, participants had the chance to connect with leading professionals, debate current issues in the sector, understand how the local market works and expand their network of contacts in a collaborative learning environment.
Arthur Lobo, CEO and founder of Confut, celebrated the partnership with FPF Academia:
"It's an immense pleasure to see this space full of people who are passionate about soccer, management and the future of the sport. Confut was born with the purpose of connecting ideas, people and projects - and this MasterClass represents exactly that. Today is a day of learning, but also of collective construction. Thank you to the FPF, President Reinaldo, Lucho and everyone who took on this challenge with us."
The course was structured in four 1.5-hour modules, covering relevant topics such as women's soccer, the business model, integrity, leadership and management. Speakers included:
Kin Saito – Executive Director of Women's Football at the São Paulo Football Federation
Valentina Simon – Owner of AGC Football
Larissa Guerreiro – Marketing Director of the São Paulo Football Federation
The MasterClass reinforces the shared mission between Confut and the FPF Academia to transform soccer through education, innovation and international connection.